To be the most prestigious TQM quality award in Thailand
To be wildly well recognized award especially in manufacturing and service sector
To emphasize on organization’s own-self competition, continuous improvement
and the award challenging from certificate level up to diamond award level
To be the award which its criteria and evaluation guideline are based on TQM
management philosophy of Prof. Dr. Noriaki Kano
To be the awarding process and system which encourages the organization to
commit in improving the quality of products and services for better performance
continuously
Objectives
To encourage the organization to make a passion and commitment in improving quality
management system through the TQM approach
To encourage the organization to record and review the successful case study as the
history of organization growth and its management approach and experience for further
management in the organization
To recognize and praise the organization that succeeds in the improvement of management
quality
To share publicly the experience of successful organization which adopting TQM as its
strategy in business management
To be the award that enhances the awareness of the significance of quality and the
innovation of compete-able products and services
To be the award that enhances the knowledge and understanding about the elements that
resulting in the quality excellence through TQM principle
To level-up the product quality in manufacturing and services of government sectors and
Thai businesses
Vision
To be the most prestigious TQM quality award in Thailand
To be wildly well recognized award especially in manufacturing and service sector
To emphasize on organization’s own-self competition, continuous improvement
and the award challenging from certificate level up to diamond award level
To be the award which its criteria and evaluation guideline are based on TQM
management philosophy of Prof. Dr. Noriaki Kano
To be the awarding process and system which encourages the organization to
commit in improving the quality of products and services for better performance
continuously
Objectives
To encourage the organization to make a passion and commitment in improving quality
management system through the TQM approach
To encourage the organization to record and review the successful case study as the
history of organization growth and its management approach and experience for further
management in the organization
To recognize and praise the organization that succeeds in the improvement of management
quality
To share publicly the experience of successful organization which adopting TQM as its
strategy in business management
To be the award that enhances the awareness of the significance of quality and the
innovation of compete-able products and services
To be the award that enhances the knowledge and understanding about the elements that
resulting in the quality excellence through TQM principle
To level-up the product quality in manufacturing and services of government sectors and
Thai businesses
